We are all looking for business and ways to get the word out.
How can you be sure your message is being heard?
Get Aggressive with Your Marketing
- Have a great website that really demonstrates your expertise
- Create a weblog (Blog)
- Toot your horn on what is so great about you
- Have a great brochure
- Have the best business card you can get
Focus on Customer Service
- Be attentive to your customer’s uniqueness
- Outline in clear terms what your agreement is
- Ask for 3 things when you deliver a great product or service
- Testimonial
- Referral
- Repeat business
Schmooze
- Network
- Get to know THEM first
- Don’t “data dump”
- Be ready with your elevator pitch
- Build compatible partnerships and praise their work
- Know your competition and when they might be a great choice
Get Involved
- Don’t just be a card carrying member
- Embrace every opportunity to be on panels or do public speaking
- Join networking groups that stimulate growth
- Volunteer your talents for the benefit of your industry
Sharpen Your Skills
- Read journals on your industry and related industries
- Join social online networks and contribute to group blogs
- Learn a new skill that will enhance your product or service
- Ask for advise
- Attend webinars
Stand Out
- Dress for success
- Do your homework in getting to know them and allow them to “paint the canvas”
- Be a problem solver
- Tell them a story about how your product or service was helpful to another client
A Powerful Elevator Pitch
The goal of creating an elevator pitch is to craft a statement that explains to someone — without any experience in your industry — what you do, how you do it, and who you do it for. It should be straightforward and easy to understand and digest.
Here is a really simple formula you can use as a basis for a powerful elevator pitch:
- Part I: Ask the other person a question that identifies a common problem. This engages them and gives you a lead-in to Part II.
- Part II: Give a boiled down version of what you do and how it solves the problem you identified in Part I.
- Part III: Provide a call to action that specifically tells the other person what you want them to do now.
Posts
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ReplyDeleteI am a seasoned hospitality professional focused on providing site selection, contract negotiation and detailed A-Z meeting planning services for corporations and associations. Almost 30 years experience in executive roles at hotels, resorts and association management as well as an experienced planner of corporate meetings and social events. Additionally, I will do on site meeting management so you are free to entertain your guests.
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